What a busy year! In 2021, we released two new collections of educational materials that we’ve been working on over the past few years, launched our Advancing Health Equity in Breast Cancer webinar series, and expanded on our well-established health promotion campaigns. We are so grateful to you for making the successes of our 25th year possible! Read on for some highlights, and please consider donating to support our ongoing work and join us in envisioning a world with zero breast cancer.
Survivorship Resources
In collaboration with breast cancer survivors and research partners on the Pathways Breast Cancer Survivorship Study, we created a series of materials on topics prioritized by multi-lingual and lower-income survivors, including Black, Asian-American and Latina women. Our initial four articles address Memory & Thinking Problems, Cancer-Related Nerve Pain, Self-Care During Covid-19, and Heart Health After Cancer.
- Created 4 original articles and sent each to more than 3,500 survivors
- Adapted 3 articles into English & Spanish blog posts, which had over 15,800 views
- Adapted 2 articles into engaging English & Spanish Factsheets
- Disseminated more than 600 hard copies of the English Memory Factsheet
Advancing Health Equity in Breast Cancer Webinar Series
We partnered with our scientific and community partners on our 25th anniversary free webinar series, Advancing Health Equity in Breast Cancer. The first webinar was about Research Engaging Affected Communities, followed by Our ZIP Codes & Breast Cancer: Working Together for Healthier Places, then Culture in Breast Cancer: Overcoming Unequal Obstacles, and finally Our Environment and Breast Cancer: Working for a Healthier Future.
- About 550 attendees
- More than 1,000 registrations
- Nearly 300 YouTube views
- Of those surveyed, 93% reported increased understanding of the topic
- 95% rated discussion as useful
Generations Campaign
We’ve been working with Breast Cancer and the Environment Across Generations Advisory Group members and scientists at Child Health and Development Studies for four years to develop a new educational campaign about how the harmful chemicals that we’re exposed to everyday impact multiple generations. Together, we created six educational posters about ways to reduce exposure to these chemicals and we launched the Generations campaign webpages in October 2021.
- Over 1,000 webpage views in just over two months
- More than 80 community members provided input
- Of those surveyed not already doing a recommended action, an average of 82% would take action based on the poster
- Secured funding to have posters on public transit in 2022
Kids' Activities
In 2021, we created two new versions of Healthy Activity Booklet: Being Healthy is About Feeling Our Best!, bringing us to five: English, Spanish, American Indian/Alaska Native, Tagalog and French.
- Over 530 have downloaded a booklet
- Over 2,700 English and 500 Spanish hard copies distributed across the San Francisco Bay Area through free school lunch pick-up, libraries, and social services offices
- Started developing a Girl Scout Patch
Girls' New Puberty
Our Girls’ New Puberty (GNP) resources for parents and caregivers were very popular in 2021. Early puberty is a risk factor for breast cancer and health during puberty impacts lifetime breast cancer risk, so starting healthy behaviors young matters. Our GNP materials include English, Spanish and Chinese infographics and videos, as well as English and Spanish eGuides.
- Nearly 131,000 views of the Spanish video with 19 tips for healthy puberty as of November 2021 so far (over 211,000 lifetime).
- Our Spanish eGuide has nearly 15,500 views so far (over 19,000 lifetime).
- Our English 19 tips video has over 16,200 views (over 21,000 lifetime).
- Our English eGuide has over 12,000 views (nearly 21,000 lifetime)
13 Ways to Reduce Your Risk of Breast Cancer
In 2021, we continued sharing our well-established 13 Ways to Reduce Your Risk of Breast Cancer brochures, posters and fliers online and in the San Francisco Bay Area, as well as locations in Virginia and Texas.
- Distributed over 2,400 English and Spanish-language hard copy materials
- English and Spanish webpages have received over 1,000 views
- Our 13 Ways resources have been downloaded over 700 times so far
- We interacted and shared our resources with 185 high school students in Marin County, CA
